Bruce R. Williams, CGCS
Career executive providing fiscal, strategic and operational leadership in the golf industry




Professional Profile

  •  Results oriented industry leader with over 30 years of experience in various facets of the golf industry 
  •  Strong advocate for the game of golf with a pioneering entrepreneurial approach to strategic planning and business operations 
  •  Communications specialist with excellent problem solving abilities 
  •  Resourceful strategic planner in a variety of business operations including golf associations 
  •  Creative leader with a proven ability to produce an excellent team to accomplish the goals of the organization  
  •  Experience at effectively managing multiple departments with 60-100 employees 
  •  Coached, mentored and trained over 150 men and women that have become superintendents, industry professionals, and professors 



Professional Experience


Bruce Williams Golf Consulting


  •  Providing a variety of services to the golf industry including business development, strategic planning, meeting facilitation, executive search, career planning, writing and speaking
  •  Worked with a number of golf organization across the country as well as a number of GCSAA industry partners
  •  Conducted more than 150 presentations on numerous subjects for the PGA, GCSAA, CMAA, USGA, NGF and various educational institutions
  •  Leader of the 32 golf course water users in negotiating water policies with the LA Department of Water and Power


ValleyCrest Golf Course Maintenance

Director of Business Development

  •  Member of the ValleyCrest Executive Team
  •  Responsible for bringing new business into the company
  •  Fostering and strengthening relationships throughout the golf industry
  •  Created significant new revenue in my first year


The Los Angeles Country Club

Director of Golf Courses and Grounds

  •  Responsible for overall operations of multiple departments of the club
  •  Developed a team of 13 graduates of some of the top turf programs in the USA and abroad to complement another 40 employees in the golf departments
  •  Provided the membership with a high quality golf course with a moderate budget that was ranked in the top 20 during my tenure there


Bob O’Link Golf Club

Golf Course Superintendent

  •  Managed one of the best maintained golf courses in the country that was ranked in the top 40 at that time
  •  Developed extensive training for staff
  •  Reported directly to the President of the club




Michigan State University – East Lansing, MI

Certificate – Two year program in turfgrass management

Graduated with honors, recipient of Outstanding Student Award


Baldwin-Wallace College – Berea, OH

B.A. in English and Speech



Professional Development

Golf Course Superintendents Association of America

Certified since 1985

Awarded Distinguished Service Award – 2002



Leadership positions

Served on a variety of boards and presided over the following:

Chicagoland AGCS, Midwest AGCS, SoCal GCSA, California GCSA and GCSAA


Currently a Director of the California Alliance for Golf


Honorary Director of the PGA of America


USGA Green Committeeman since 1993


Vice President of the Musser International Turfgrass Foundation