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Bruce R. Williams, CGCS
Career executive providing fiscal, strategic and operational leadership in the golf industry

 

 

 

Professional Profile

  •  Results oriented industry leader with over 30 years of experience in various facets of the golf industry 
  •  Strong advocate for the game of golf with a pioneering entrepreneurial approach to strategic planning and business operations 
  •  Communications specialist with excellent problem solving abilities 
  •  Resourceful strategic planner in a variety of business operations including golf associations 
  •  Creative leader with a proven ability to produce an excellent team to accomplish the goals of the organization  
  •  Experience at effectively managing multiple departments with 60-100 employees 
  •  Coached, mentored and trained over 150 men and women that have become superintendents, industry professionals, and professors 

 

 

Professional Experience

 

Bruce Williams Golf Consulting

Owner

  •  Providing a variety of services to the golf industry including business development, strategic planning, meeting facilitation, executive search, career planning, writing and speaking
  •  Worked with a number of golf organization across the country as well as a number of GCSAA industry partners
  •  Conducted more than 150 presentations on numerous subjects for the PGA, GCSAA, CMAA, USGA, NGF and various educational institutions
  •  Leader of the 32 golf course water users in negotiating water policies with the LA Department of Water and Power

 

ValleyCrest Golf Course Maintenance

Director of Business Development

  •  Member of the ValleyCrest Executive Team
  •  Responsible for bringing new business into the company
  •  Fostering and strengthening relationships throughout the golf industry
  •  Created significant new revenue in my first year

 

The Los Angeles Country Club

Director of Golf Courses and Grounds

  •  Responsible for overall operations of multiple departments of the club
  •  Developed a team of 13 graduates of some of the top turf programs in the USA and abroad to complement another 40 employees in the golf departments
  •  Provided the membership with a high quality golf course with a moderate budget that was ranked in the top 20 during my tenure there

 

Bob O’Link Golf Club

Golf Course Superintendent

  •  Managed one of the best maintained golf courses in the country that was ranked in the top 40 at that time
  •  Developed extensive training for staff
  •  Reported directly to the President of the club

 

 

Education

Michigan State University – East Lansing, MI

Certificate – Two year program in turfgrass management

Graduated with honors, recipient of Outstanding Student Award

 

Baldwin-Wallace College – Berea, OH

B.A. in English and Speech

 

 

Professional Development

Golf Course Superintendents Association of America

Certified since 1985

Awarded Distinguished Service Award – 2002

 

 

Leadership positions

Served on a variety of boards and presided over the following:

Chicagoland AGCS, Midwest AGCS, SoCal GCSA, California GCSA and GCSAA

 

Currently a Director of the California Alliance for Golf

 

Honorary Director of the PGA of America

 

USGA Green Committeeman since 1993

 

Vice President of the Musser International Turfgrass Foundation

 

 

 

 

REFERENCES AVAILABLE ON REQUEST