Bruce R. Williams, CGCS
Career executive providing fiscal, strategic and operational leadership in the golf industry
Professional Profile
- Results oriented industry leader with over 30 years of experience in various facets of the golf industry
- Strong advocate for the game of golf with a pioneering entrepreneurial approach to strategic planning and business operations
- Communications specialist with excellent problem solving abilities
- Resourceful strategic planner in a variety of business operations including golf associations
- Creative leader with a proven ability to produce an excellent team to accomplish the goals of the organization
- Experience at effectively managing multiple departments with 60-100 employees
- Coached, mentored and trained over 150 men and women that have become superintendents, industry professionals, and professors
Professional Experience
Bruce Williams Golf Consulting
Owner
- Providing a variety of services to the golf industry including business development, strategic planning, meeting facilitation, executive search, career planning, writing and speaking
- Worked with a number of golf organization across the country as well as a number of GCSAA industry partners
- Conducted more than 150 presentations on numerous subjects for the PGA, GCSAA, CMAA, USGA, NGF and various educational institutions
- Leader of the 32 golf course water users in negotiating water policies with the LA Department of Water and Power
ValleyCrest Golf Course Maintenance
Director of Business Development
- Member of the ValleyCrest Executive Team
- Responsible for bringing new business into the company
- Fostering and strengthening relationships throughout the golf industry
- Created significant new revenue in my first year
The Los Angeles Country Club
Director of Golf Courses and Grounds
- Responsible for overall operations of multiple departments of the club
- Developed a team of 13 graduates of some of the top turf programs in the USA and abroad to complement another 40 employees in the golf departments
- Provided the membership with a high quality golf course with a moderate budget that was ranked in the top 20 during my tenure there
Bob O’Link Golf Club
Golf Course Superintendent
- Managed one of the best maintained golf courses in the country that was ranked in the top 40 at that time
- Developed extensive training for staff
- Reported directly to the President of the club
Education
Michigan State University – East Lansing, MI
Certificate – Two year program in turfgrass management
Graduated with honors, recipient of Outstanding Student Award
Baldwin-Wallace College – Berea, OH
B.A. in English and Speech
Professional Development
Golf Course Superintendents Association of America
Certified since 1985
Awarded Distinguished Service Award – 2002
Leadership positions
Served on a variety of boards and presided over the following:
Chicagoland AGCS, Midwest AGCS, SoCal GCSA, California GCSA and GCSAA
Currently a Director of the California Alliance for Golf
Honorary Director of the PGA of America
USGA Green Committeeman since 1993
Vice President of the Musser International Turfgrass Foundation
REFERENCES AVAILABLE ON REQUEST